Components
of an Online Promotion Activity:
- Social media (SM)
Twitter,
Facebook, LinkedIn. And a few key strategies: developing a style and
how to convert your
social
traffic.
- Brand Promotion
- Twitter.com/yourbrandname
- Set up your Twitter Account
- Design a branded Twitter background: The new Twitter is considerably wider than it used to be (screen resolutions of 1280px)
- Set up your profile: Describe core value proposition in our profile description and add a link to website in the available slot. Should use a keywords in bio as this will help people to find via Twitter search.
- Photo or logo for avatar : Representing our company on Twitter then how I use logo for your Twitter avatar?
Individual
- could
go with own photo or try combining a small version
of
logo beneath
sharing
the role of chief -
best to go with the logo by itself.
- Define Your Style : something to talk about and share, Ideally creating content via blog.
- Three main categories of communication -
- Creators: Who share content - become as a thought leader.
- Curators: Curation in the social media defined as act of synthesizing and interpreting.
- Chatterboxes: Try to incorporate some personal aspects into your Tweets to remain human and interesting.
- Build a following on twitter :
- Following other people (some will follow you back)
- Tweeting awesome things that your followers retweet
- Tweeting things that people find via search
- Use Twitter search to look for interesting conversational topics relevant to you or your business and follow.
- Time your tweets : Figure out when your target consumers are most active online and schedule your Twitter time according
- Stay in the Conversation : Leave Twitter Tabs Open For "Live" Social Interaction.
Most
important keywords that would spark a conversation about
business’s
core purpose. Pick a few of these, plus your own brand name
- LinkedIn/yourbrandname (as a business hub that's bigger)
- Start Networking on LinkedIn
- Ask questions on LinkedIn
- Build your network and associate your brand with a certain type of content.
- Start a group on LinkedIn
- Build your own group - find a niche relevant to your product or service and start a group of interested parties.
- Facebook/yourbrandname
- Create a FaceBook Fan Page
- The single conversion goal of your fan page is to get people to “Like” you (become a fan).
- In order to do this you want to do two things:
1.
Designing your Facebook landing page :
- It’s just a simple suggestion to click the Like button along with a few reasons why:
- Creating the tab for your Facebook landing page.
2.
Send non-fans to your Facebook landing page tab.
- Setting up a vanity URL for your fan page
- You’ll also want your page to have a nicely branded URL (what’s called a vanity URL), such as Facebook.com/stellar.
- Connect Your Blog to FaceBook :
- A good way to do this is to use the Facebook app.
- Now whenever you create a new post on your blog, a link to it will automatically appear on your Facebook wall.
- Seed Some Facebook Fans.
- Create a social media contest page with viral features
- Based on your product or service
- The viral nature of a contest is in part to do with the value of the prize (Like- Coupon Code), but also the manner in which you facilitate and enforce the sharing of your contest page.
- Twitter “Tweet This” Box
- Facebook Like Box
eg:
http://try.unbounce.com/lpss/b.html
- Organic search marketing
- Research and Define your core organic search keywords
- Architect Your Blog for Search - Choose Targeted Categories
- When you set up the blog for your site, keep the key phrases you chose earlier in mind when creating your main blog categories.
- An introductory block of content that serves to cover the basic theory of the subject category
- Links to the best posts from the category
- Links to related and useful content
- Set up a flat site architecture
- Link building
- Write awesome/inspiring/useful/funny content that people want to link to
- Figure out who is linking to you and optimize the links
- Discover inbound links
- Set up Google Alerts on your brand name, website URL, and topics related
to
your business.
- Optimizing inbound links
- Schedule a monthly audit of all the sites that are linking to you. Contact with the author of the link politely ask them for a favour: to change the anchor text in the link to something that will help your organic search results for your key terms.
- Content marketing
- Set up an editorial calendar
- Accountable to deadlines and organize your schedule
- As a simple example, perhaps you’d set up your calendar to achieve the following:
- Blog post for your corporate blog.
- Article
- Guest post
- Get a valuable inbound link
- Increase your inbound traffic
- Spend some time on Social Media (Lile Facebook(liking), Twitter(tweet), LinkedIn(Q&A)...
- Press Release
- and others activity as per your plan structure.
- Write an ebook
- Write about others to build relationships
- Enable social sharing mechanisms
- Start a Corporate Blog & Give your Knowledge away for free
Benefits:
- Gives you something to talk about and share
- Allows you to transparently share your knowledge and begin the process of establishing you as a leader in your space
- Keeps your site fresh. This is an important trust factor as it tells people that you’re actively working and “out there”.
- Submit Content to Social Hubs
- Get a traffic boost, write a great blog post and submit it to social content sites. The community then votes for your post if they like it. If you can get this right it’ll be a source of valuable traffic.
- Different site has a different audience and naturally likes different types of content. The best way to learn is to see what types of content are being consistently voted up and try to shape your own ideas to fit the desired format.
- Bookmark your Content
- Conversion rate optimization (CRO)
- Single Purpose & Call to Action(CTA) for every page
*One
way link building is an important part of your overall SEO strategy.
*Write
content so great that you get unsolicited one-way links to your page
from all over the web.
********
Pinterest - Pinterest
Web Analytics
(
We can Use - pinterest.com)
Pinterest
is a pinboard-style photo sharing website that allows users to create
and manage theme-based image collections such as events, interests,
hobbies, and more.
If
you have a verified website, you’ll get information about how many
people have pinned from your site, how many people have seen these
pins, and how many people visited your site from Pinterest. We’ll
also show you a selection of your most repinned, most clicked, and
most recent pins so you have a better idea of what’s popular. For
example, if you have a tech blog, you’ll be able to see whether
people are pinning.
Steps
to Get Ranked :
Get
high quality text backlinks from relevant websites :
*
PR1
link from relevant webpage will improve your web site rankings far
better than PR7 link from not relevant web site.
Get
backlinks with different anchor texts :
Anchor
Type : Distribution
Based
on Ratio:
- Exact
- Phrase
- Brand
- URL
- Other
*Get
backlinks from pages with various PR :
*Get
rid of all the duplicated content :
*Content
(Fresh):
*Mobile
SEO process:
- Research & Analyse
- Develop
- Optimize & Maximize
- Measure
Activity::
- Article Writing And Submission :
- Benefits of Article :
- Increase in reputation
- Increase in Page Rank
- Quality Traffic
- Quality Promotion
- Blog Commenting :
- Guest Posting :
- Forum Posting :
- It's an effective marketing strategy
- SERP Friendly
- Fast Growth in PR as well as Ranking
- Generate High quality backlinks
- Best off page SEO Technique
- Blog Creation :
- Community Formation
- Blog Posting :
- Stay Synchronized
- Regular Visitors
- Easy Optimization
- Economical Promotin
- Link Exchange : Authority Link (One Way)
- Social Bookmarking : Submit your site to social bookmarking sites like digg, stumbleupon, reddit, diigo, technorati, etc.
- Social Networking : Share your site to social networking sites like facebook, twitter, etc. It is the easiest way to get traffic of your website.
- Yahoo Answers : It gets traffic.
- PPT And PDF Creation And Submission : Create and submit your ppt and pdf file
- Image Sharing : Share an image on image sharing sites like photobucket.com, flickr.com, zooomr.com, etc.
- Video Sharing : create a video for your site and share it to video sharing sites like youtube, photobucket, metacafe, myspace, dailymotion, etc.
- Press Release :
- Service Exposure
- Increase in Leads
- Increased web traffic
- Increase genuine business queries
- Free Classifieds : It is the way to advertising of your website but it also gets backlinks for your site.
- Business Listing : It is the way to increase your business and traffic.
- RSS Feed Creation and Submission : create rss feed for your site with the help of feedburner and submit it to rss feed directory.
(source:seomoz)
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